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  • Great service and quality products! Our family is happy not to have to drive to Reno for good quality sports gear and clothing! Check it out if you haven't yet, you'll love it!

    Kerry Hawk
  • Got a pair of goggles and spring gloves Michelle was great very helpful. Thanks Michelle  :)

    Rene Sanchez
  • One of my favorite stores ever! Feel so taken care of and welcomed. Wonderful staff and inventory.

    Karen Sacherman
  • Awesome store! Very knowledgeable, great boot fitters!! Simply the best.

    Debby Liberman
  • Love the store and staff they aim to please and have lots of good product.

    Claudia Calvert
  • I love BlueZone. It's only the best products and brands!

    Baylee Ann

We consider the Lake Tahoe area a "Blue Zone" – a place that embodies and inspires health and happiness. In the Blue Zone, a perfect powder day will make you feel young and invincible. On the mountain bike, you do the drop because you relish the challenge. You do the hike for cell-phone free moments and real conversations. You ride the third, fourth, or fifth pass – just because you can. In the Blue Zone, you celebrate what your body can do.

Our family of stores seek to create an unmatched experience of the "Blue Zone" for our customers. We will gear you with everything you need to take full advantage of the adventures that await, and guide you to the best trails, beaches and slopes that Tahoe has to offer.