About Us

We consider the Lake Tahoe area a "Blue Zone" – a place that embodies and inspires health and happiness. In the Blue Zone, a perfect powder day will make you feel young and invincible. On the mountain bike, you do the drop because you relish the challenge. You do the hike for cell-phone free moments and real conversations. You ride the third, fourth, or fifth pass – just because you can. In the Blue Zone, you celebrate what your body can do.

Our family of stores seek to create an unmatched experience of the "Blue Zone" for our customers. We will gear you with everything you need to take full advantage of the adventures that await, and guide you to the best trails, beaches and slopes that Tahoe has to offer.