Our Story


OUR COMPANY IS FOUNDED ON THE BELIEF THAT SMALL, LOCAL-BASED ORGANIZATIONS PROVIDE MORE THAN A PRODUCT – THEY PROVIDE AN EXPERIENCE.

Lake Tahoe is our playground and our home. We call it The Blue Zone. We’ve found community and true friendships on the chairlift, the trail and the pass. We’ve met people who inspire us to eat well, enjoy life, give back and live fully. We teach our kids to jump in the water (don’t wade) and stare where they want to steer – important life lessons. We’ve learned that when people get dirty, push themselves or just get quiet in the trees, it’s hard to be anything less than authentic, and every time we stand on a Sierra peak, we connect to something greater than ourselves.

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GEAR HAND-PICKED FOR EVERY ADVENTURE