Our Story


OUR COMPANY IS FOUNDED ON THE BELIEF THAT SMALL, LOCAL-BASED ORGANIZATIONS PROVIDE MORE THAN A PRODUCT – THEY PROVIDE AN EXPERIENCE.

Lake Tahoe is our playground and our home. We call it The Blue Zone. We’ve found community and true friendships on the chairlift, the trail and the pass. We’ve met people who inspire us to eat well, enjoy life, give back and live fully. We teach our kids to jump in the water (don’t wade) and stare where they want to steer – important life lessons. We’ve learned that when people get dirty, push themselves or just get quiet in the trees, it’s hard to be anything less than authentic, and every time we stand on a Sierra peak, we connect to something greater than ourselves.

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GEAR HAND-PICKED FOR EVERY ADVENTURE


See what our customers say

    review rating 5  Professional staff. Great variety and expertise of both winter and summer outdoor adventure gear. Jon D

    thumb Jon Dalton

    review rating 5  Thanks so much to Jason the general manager for staying late and educating me about how to avoid thorns and showing me how to change tires on the fly! He is truly what service is about. An honest, friendly, intelligent and conscientious guy. This is the place to go for all your sporting needs in the Tahoe Valley/Truckee California area!

    thumb Katopalakis Ventures

    review rating 5  Great Customer Service. Staff knew their stuff.

    thumb Ryun Stuart

    review rating 5  The staff is great, knowledgeable , helpful, and attentive to your needs. Their product line is second to none.

    thumb Alan Eggers

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