Our Story


OUR COMPANY IS FOUNDED ON THE BELIEF THAT SMALL, LOCAL-BASED ORGANIZATIONS PROVIDE MORE THAN A PRODUCT – THEY PROVIDE AN EXPERIENCE.

Lake Tahoe is our playground and our home. We call it The Blue Zone. We’ve found community and true friendships on the chairlift, the trail and the pass. We’ve met people who inspire us to eat well, enjoy life, give back and live fully. We teach our kids to jump in the water (don’t wade) and stare where they want to steer – important life lessons. We’ve learned that when people get dirty, push themselves or just get quiet in the trees, it’s hard to be anything less than authentic, and every time we stand on a Sierra peak, we connect to something greater than ourselves.

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GEAR HAND-PICKED FOR EVERY ADVENTURE


See what our customers say

    review rating 5  Blown away by their service, employee knowledge, and quality products...added bonus: amazing prices. By far the best snowboard/ski shop within the Tahoe/Sacramento area!

    thumb Kai Yamashiro
    4/01/2018

    review rating 5  Best ski shop in Tahoe. Very good prices with a great selection

    thumb JEFF BOTELHO
    12/31/2017

    review rating 5  Great Customer Service. Staff knew their stuff.

    thumb Ryun Stuart
    2/22/2018

    review rating 5  Loved the expert help in selecting new skis and boots! I'm new to the area and wanted to pick up skiing again after decades of doing little more than renting equipment for a couple of days every several years. I knew nothing about how to select either, so I went with their advise and have been thrilled with the quality and fit of the equipment.

    thumb Barbara Klencke
    3/22/2018

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