Our Story


OUR COMPANY IS FOUNDED ON THE BELIEF THAT SMALL, LOCAL-BASED ORGANIZATIONS PROVIDE MORE THAN A PRODUCT –- THEY PROVIDE AN EXPERIENCE.

Lake Tahoe is our playground and our home. We call it The Blue Zone. We’ve found community and true friendships on the chairlift, the trail and the pass. We’ve met people who inspire us to eat well, enjoy life, give back and live fully. We teach our kids to jump in the water (don’t wade) and stare where they want to steer –- important life lessons. We’ve learned that when people get dirty, push themselves or just get quiet in the trees, it’s hard to be anything less than authentic, and every time we stand on a Sierra peak, we connect to something greater than ourselves.

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GEAR HAND-PICKED FOR EVERY ADVENTURE


snow sports 02

BlueZone has everything you need to hit the mountains in style. From locally made skis to the top brands of gloves and goggles, our expert staff will help you find the perfect gear for all your winter adventures.

out on the lake 02
Experience the "blue zone" up close through the many activities Lake Tahoe has to offer. BlueZone has everything you need from sunscreen and swimwear to paddle board rentals.
hiking and trail running
Tahoe's many trails provide the perfect setting to experience nature's beauty. Our staff will help you find the gear you need for anything from a day hike to an epic backpacking trip along the PCT.
lifestyle and leisure
Explore BlueZone's vast selection of stylish lifestyle and leisure wear. Whether you are looking for something to wear to yoga, the beach or out on the town, we have exactly what you need.